Boost Conversions with Multivariate Testing in Digital MarketingMultivariate testing helps businesses to make the most of each and every one of their website’s visitors by improving conversion rates by…Mar 10, 2021Mar 10, 2021
Broad Match Modified Being Merged with Phrase Match in Google AdsGoogle Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match…Feb 11, 2021Feb 11, 2021
How to Nail Your Email Marketing Strategy in 2021 | MARIONEmail marketing is one of the best B2C and B2B marketing strategies for 2021. With the power of an effective email marketing strategy, you…Jan 20, 2021Jan 20, 2021
How to Run Effective Facebook Ads on a Small Business Budget | MARIONFacebook is the most popular social media platform in the world, with over 2.7 billion active users every day. When done the right way…Jan 7, 2021Jan 7, 2021
How to Advertise a Small Local Business (On a Budget!) | MARIONMany B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size…Nov 19, 2020Nov 19, 2020
Demand Generation vs. Lead Generation in Marketing — Different? | MARIONHoning your product or service is a key element of running a successful business. However, contrary to Emerson’s adage, simply building a…Nov 5, 2020Nov 5, 2020
Cumulative Layout Shift (CLS) — Important Ranking Factor 2021 | MARIONFor years, Google has been introducing ranking factors centered around the user experience (UX) on your website. Elements like offering…Oct 15, 2020Oct 15, 2020
How Much Does It Cost to Have a Website Built? — MARION MarketingAs a small business owner or marketing manager, you do your best to operate on a lean budget. For that reason, it’s not uncommon to…Oct 8, 2020Oct 8, 2020
So, Your Marketing Budget has Been Cut — Now What? | MARIONIt’s clear the COVID-19 pandemic has affected nearly every business across the globe. In MARION’s headquarter city of Houston, TX, over…Sep 29, 2020Sep 29, 2020
How to Make a High-Converting Landing Page — 3 Examples | MARIONAs a small business owner or marketing manager, having to balance operations, marketing and sales, and customer service leaves you with a…Sep 23, 2020Sep 23, 2020