Google Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match… — Google Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match keywords will absorb most behaviors of broad match modified (BMM) keywords for search campaigns. Google purports that this change is an effort to “make it easier to…

Email marketing is one of the best B2C and B2B marketing strategies for 2021. With the power of an effective email marketing strategy, you… — Email marketing is one of the best B2C and B2B marketing strategies for 2021. With the power of an effective email marketing strategy, you can create more revenue for your brand, attract new customers, and build solid relationships with them. Having a high return on investment makes it one of…

Facebook is the most popular social media platform in the world, with over 2.7 billion active users every day. When done the right way… — Facebook is the most popular social media platform in the world, with over 2.7 billion active users every day. When done the right way, advertising your local business on Facebook can quickly grow your audience and increase revenue. In this article, we’ll teach you how Facebook ads work and how…

Many B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size… — Many B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size of your town or city, this can lead to stiff competition. …

Honing your product or service is a key element of running a successful business. However, contrary to Emerson’s adage, simply building a… — Honing your product or service is a key element of running a successful business. However, contrary to Emerson’s adage, simply building a better mousetrap will not cause the world to beat a path to your door. Today’s world is filled with marketing noise and competition. If you have a service…

For years, Google has been introducing ranking factors centered around the user experience (UX) on your website. Elements like offering… — For years, Google has been introducing ranking factors centered around the user experience (UX) on your website. Elements like offering safe browsing, mobile-friendly pages via responsive web design, non-intrusive pop-ups, and using an HTTPS connection are examples of these UX search signals.

As a small business owner or marketing manager, you do your best to operate on a lean budget. For that reason, it’s not uncommon to… — As a small business owner or marketing manager, you do your best to operate on a lean budget. For that reason, it’s not uncommon to experience sticker shock after the first few website design quotes you gather for your business. You have the option to relegate your business website to…

It’s clear the COVID-19 pandemic has affected nearly every business across the globe. In MARION’s headquarter city of Houston, TX, over… — It’s clear the COVID-19 pandemic has affected nearly every business across the globe. In MARION’s headquarter city of Houston, TX, over 90% of small businesses have lost revenue due to the pandemic. In times of economic hardship, marketing is usually one of the first departments to get its budget sliced…

As a small business owner or marketing manager, having to balance operations, marketing and sales, and customer service leaves you with a… — As a small business owner or marketing manager, having to balance operations, marketing and sales, and customer service leaves you with a packed schedule. Establishing a marketing budget for your small business is one thing, but being responsible for potentially thousands of advertising dollars can be a lofty task.